Why a Business English Course specialized in Sales and Marketing?

Professionals with a sales and marketing background are often forced out of their comfort zones and have to make pitches, attend a meeting, speak to clients or market products in English. An online Business English course aimed at helping them in these situations will greatly improve their confidence and increase their ability to deal with unexpected aspects.

What is included in the Sales and Marketing English Course?

Because this field has evolved so much and is changing all the time it is imperative that professionals who work in the field of sales and marketing are familiar with up-to-date terminology and are comfortable discussing specific professional topics. This will be the focus of this course.

Moreover, the sales and marketing field uses less formal English than other business sectors, so emphasis will be put so that students are better equipped to understands idioms and colloquial language that English-speaking colleagues might use.

Who is the Sales and Marketing English Course for?

Whoever is professionally involved with:

  • Sales (all forms)
  • Marketing (all forms)
  • Customers service / satisfaction
  • Advertising
  • Public relations
  • After sales service
  • Outsourcing
  • Product launches
  • Market research

will find great benefit with this course.
The students that are interested in this track normally work in direct sales, retail sales, marketing, online marketing, customer service or PR department.

Sales and Marketing English Terminology

Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, targeted television, newspapers, magazine advertisements.

Elevator pitch is a short description of an idea, product or company that explains the concept in a way such that any listener can understand it in a  very short period of time.

Marketing automation the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Marketing KPIs (Key Performance Indicators) are specific, numerical marketing indicators that organizations track in order to measure their progress towards a defined goal within marketing channels.

The dedicated native-English teachers selected for this track have professional experience in this field.

The Sales and Marketing Business Course is available in the PRO and PREMIUM formulas.

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