{"id":697,"date":"2018-06-06T06:32:02","date_gmt":"2018-06-06T06:32:02","guid":{"rendered":"https:\/\/live-english.net\/?p=697"},"modified":"2023-04-18T06:56:11","modified_gmt":"2023-04-18T06:56:11","slug":"anglais-affaires-vocabulaire-marketing","status":"publish","type":"post","link":"https:\/\/live-english.net\/fr\/anglais-affaires-vocabulaire-marketing\/","title":{"rendered":"Anglais des affaires: le vocabulaire du marketing que vous devez conna\u00eetre"},"content":{"rendered":"<p>L&rsquo;anglais est la langue la plus parl\u00e9e dans le monde des affaires. C&rsquo;est bien connu que pour tisser des liens \u00e0 l&rsquo;international, l&rsquo;anglais est indispensable. <\/p>\n<p>Ainsi, si vous souhaitez utiliser tout votre potentiel dans les affaires, vous n&rsquo;avez pas d&rsquo;autre choix que de vous concentrer sur l&rsquo;anglais des affaires. Aujourd&rsquo;hui, nous allons voir plus en d\u00e9tail l&rsquo;<a href=\"https:\/\/live-english.net\/fr\/cours-anglais-ligne\/cours-anglais-affaires\/marketing-vente\/\" title=\"anglais des affaires marketing\">anglais des affaires utilis\u00e9 dans le domaine du marketing<\/a>. <\/p>\n<p>Le marketing utilise un vocabulaire tr\u00e8s sp\u00e9cifique que vous devez conna\u00eetre pour pouvoir discuter avec vos clients, votre communaut\u00e9, vos prospects, vos associ\u00e9s, etc. Pour toute question marketing, vous devez vous familiariser avec les concepts marketing les plus r\u00e9pandus.<\/p>\n<aside id=\"custom_html-81\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><!--EN-->\r\n<aside id=\"custom_html-82\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><a href=\"https:\/\/member.booknstart.com\/trial-registration?lg=fr&amp;referred_by=sCTA&amp;office_id=3\" title=\"Book a Free Trial Lesson\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/live-english.net\/wp-content\/uploads\/2023\/02\/sCTA-fr2.jpg\" alt=\"Book your Free English Trial lesson\" \/><\/a><\/div><\/aside> <!--FR-->\r\n<!--IT-->\r\n<!--DE-->\r\n <!--ES-->\r\n <!--HE\r\n[do_widget id=custom_html-72] <!--RU-->\r\n<div>\r\n\t<br><br>\r\n<\/div><\/div><\/aside>\n<h2>Les termes marketing en anglais des affaires<\/h2>\n<p>Voici le vocabulaire le plus connu et r\u00e9currant utilis\u00e9 en anglais dans le domaine du marketing avec les explications en anglais! <\/p>\n<ul>\n<li><strong>Advertisement<\/strong>: in the world of marketing, advertisement plays a leading part in the success of any product. Commonly shortened as \u2018Ad\u2019, an advertisement is a paid announcement via television, radio, social networks, newspapers, magazines, etc; looking forward to promote a product or service. Verbs related: to advertise\/to promote.<\/li>\n<li><strong>Mass Media<\/strong>: you can define as mass media any means of communication which attracts the attention of a massive amount of people. For example: television channels with worldwide coverage, big newspapers such as The New York Times, etc. <\/li>\n<li><strong>Return on Investment<\/strong>: if your field is investments and finances then you\u2019ll see this term coming around a lot, so you better have a clear definition of what it means. Commonly abbreviated as ROI, the return on investment is the amount of profit made from an investment before taxes are subtracted. It\u2019s usually expressed as a percentage. <\/li>\n<li><strong>Motto\/Slogan<\/strong>: Do you remember seeing a big \u201cI\u2019m lovin\u2019 it\u201d at McDonald\u2019s? Well, that\u2019s a slogan. It\u2019s usually a word or a catchphrase that attracts customers\u2019 attention and sticks with them. Something they can\u2019t forget easily. <\/li>\n<li><strong>Brand<\/strong>: a brand is a particular product or a characteristic that serves to identify a particular product. We\u2019re surrounded by famous brands all day every day, here are some that you may recognize: Nike, Adidas, Pepsi, Converse, Lays, Pringles, Heinz, Hershey\u2019s, etc. <\/li>\n<li><strong>Logo<\/strong>: a short way to write \u2018logotype\u2019, and it\u2019s a graphic representation of a company. It can be its name, an abbreviation, a drawing related to the brand (for example Lacoste or Pepsi). It\u2019s a very important part of a company\u2019s presentation and it should be designed in a way customers recognize it and remember it when they see it again. <\/li>\n<li><strong>Wholesale Price<\/strong>: if you\u2019re in the market as a distributor or a retailer, then this term is very important for you. The wholesale price is the price sellers give you when you buy many products to the same company\/person. Of course, as you\u2019re probable a recurring client and you\u2019re buying more than 1 item, the price should be lowered a bit. <\/li>\n<li><strong>Competitive Price<\/strong>: it\u2019s a good price according to what competitors are asking for a product. Competitive prices put your products in the market and are more likely to look like great opportunities for customers.<\/li>\n<li><strong>Appointment<\/strong>: if you\u2019re planning to have a very busy business life, then you\u2019ll be full of these. Appointments are fixed meetings, so you have to keep them in mind, probably write them down and try to be punctual! <\/li>\n<\/ul>\n<p>Commencez par ces termes d&rsquo;anglais des affaires et du marketing pour vous impr\u00e9gner du vocabulaire n\u00e9cessaire, rajoutez-le dans vos discussions et appropriez les vous. <\/p>\n<p>En plus de cela, pourquoi ne pas essayer des <a href=\"https:\/\/live-english.net\/fr\/cours-anglais-ligne\/cours-anglais-affaires\/\" title=\"cours d&#039;anglais des affaires en ligne\">cours d&rsquo;anglais des affaires en ligne<\/a> avec l&rsquo;un de nos professeurs d&rsquo;anglais sp\u00e9cialis\u00e9s en anglais des affaires? De cette fa\u00e7on, vous serez bien pr\u00e9par\u00e9 aux diff\u00e9rentes t\u00e2ches \u00e0 accomplir en anglais.  <\/p>\n <aside id=\"custom_html-66\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div>\r\n\t<br><br>\r\n<\/div>\r\n<!--EN-->\r\n<aside id=\"custom_html-74\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div><a href=\"https:\/\/member.booknstart.com\/trial-registration?lg=fr&amp;referred_by=CTA&amp;office_id=3\" title=\"Book a Free Trial Lesson\" target=\"_blank\" rel=\"noopener\"><img alt=\"Book your free English trial lesson\" src='https:\/\/live-english.net\/wp-content\/uploads\/2023\/02\/CTA-cours-gratuit.jpg'><\/a>\t\r\n<\/div><\/div><\/aside> <!--FR-->\r\n<!--IT-->\r\n<!--DE-->\r\n <!--ES-->\r\n <!--HE-->\r\n <!--RU--><\/div><\/aside>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;anglais est la langue la plus parl\u00e9e dans le monde des affaires. C&rsquo;est bien connu que pour tisser des liens \u00e0 l&rsquo;international, l&rsquo;anglais est indispensable. Ainsi, si vous souhaitez utiliser tout votre potentiel dans les affaires, vous n&rsquo;avez pas d&rsquo;autre<\/p>\n","protected":false},"author":1,"featured_media":25941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-697","post","type-post","status-publish","format-standard","hentry","category-anglais-affaires"],"_links":{"self":[{"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/posts\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/comments?post=697"}],"version-history":[{"count":3,"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/posts\/697\/revisions"}],"predecessor-version":[{"id":26032,"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/posts\/697\/revisions\/26032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/media\/25941"}],"wp:attachment":[{"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/media?parent=697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/categories?post=697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/live-english.net\/fr\/wp-json\/wp\/v2\/tags?post=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}