Business English for Sales and Marketing
Teaching since 2007
4.9/5 (69 Google reviews)
Native teachers experienced in sales and marketing
Free trial, no credit card
Sales and marketing move fast, and more and more of the work happens in English. This track gives you the vocabulary, fluency and confidence to pitch, present and sell to an international audience, in one-to-one lessons built around the situations you actually face.
Why take a Business English course focused on sales and marketing?
Sales and marketing professionals are regularly pushed out of their comfort zone: making pitches, leading meetings, talking to clients, or launching products in English. A Business English course built around sales and marketing helps you handle these moments with more confidence and react well when a conversation takes an unexpected turn. Instead of generic business English, you practise the language of your day-to-day work.
What is included in the sales and marketing English course?
This field changes constantly, so professionals who work in sales and marketing need to be familiar with up-to-date terminology and comfortable discussing specific topics in their field. That is the focus of this course. Sales and marketing also use less formal English than many other business areas, so a good part of the work is understanding the idioms and colloquial language that English-speaking colleagues and clients actually use.
If you want broader coverage first, see our general Business English course.
Try a lesson with a sales and marketing English teacher, free.
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Who is the sales and marketing English course for?
The course suits anyone who wants to work in sales and marketing in English, whether you are aiming for a new role or sharpening the skills you use in your current job. It also fits experienced professionals who want to polish their delivery and keep up with changing trends. You will benefit if you work in:
- Sales (all forms, including direct and retail sales)
- Marketing and online marketing
- Customer service and customer satisfaction
- Advertising
- Public relations
- After-sales service
- Outsourcing
- Product launches
- Market research
Situations we train you for
Lessons are organised around real moments from a sales and marketing career, so you practise the exact English you need before you need it.
| Situation | What you practise | Useful for |
|---|---|---|
| Elevator pitch | Saying who you are and what you sell in 30 seconds, clearly and naturally | Networking, trade shows, cold intros |
| Sales call and outreach | Opening, qualifying, handling objections, asking for the next step | Sales reps, business development |
| Client meeting and negotiation | Discussing terms, pricing and timelines, agreeing and pushing back politely | Account managers, sales |
| Presentations and product launches | Structuring a talk, presenting data, taking questions with confidence | Marketing, product, sales |
| Campaign and brief discussions | Briefing agencies, reviewing creative, explaining KPIs and results | Marketing managers, comms |
| Customer support and CSAT | Handling complaints, reassuring clients, following up in writing | Customer success, support |
How the course works
When you choose the sales and marketing track, you get access to a wide range of resources in the Study Box focused on sales and marketing. The teachers who deliver your lessons online by Zoom, Google Meet, Teams or phone are selected for their knowledge and professional experience in the field, then trained in our teaching method. One session a week works well if you already have a good command of business English and mainly want to maintain your level. If your goal is to move up a level, two to three lessons a week are recommended. Learning with two teachers is also good practice, so you do not get used to a single accent.
Sales and marketing English terminology
A quick glossary of terms that come up often in sales and marketing English. We go much deeper in lessons and in our marketing English vocabulary guide.
| Term | What it means |
|---|---|
| Customer satisfaction (CSAT) | A measure of how well a company’s products and services meet or exceed customer expectations. |
| Digital marketing | Marketing products or services through digital channels, mainly the internet, plus mobile, display ads and other digital media. |
| Direct marketing | Advertising that communicates straight to customers through email, text, online ads, catalogues, mailings and similar channels. |
| Elevator pitch | A short description of an idea, product or company that any listener can understand in a very short time. |
| Marketing automation | Software that automates repetitive marketing tasks such as emails, social posts and other website actions. |
| Marketing KPIs | Key Performance Indicators: specific, numerical metrics used to track progress toward a marketing goal. |
| Lead generation | The process of attracting and capturing potential customers (leads) for your sales pipeline. |
| Conversion rate | The percentage of people who take a desired action, such as buying or signing up. |
| Call to action (CTA) | A prompt that tells the audience what to do next, for example “Sign up” or “Request a demo”. |
| Up-selling and cross-selling | Encouraging customers to buy a higher-value option, or a related product, alongside their purchase. |
The native-English teachers selected for this track have professional experience in business English for marketing, business English for sales, and English conversation for sales and marketing. The sales and marketing track is available on the PRO and PREMIUM plans.
Frequently asked questions
What level of English do I need to start?
How long does it take to see progress?
Which plans include the sales and marketing track?
Do the teachers have real sales and marketing experience?
Can I focus on one situation, like cold calls or a product launch?
Are lessons one-to-one or in a group?
Is there a free trial?
Ready to sell and present with confidence in English?
Book your free trial lesson
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Go further
See our prices and plans and enrol to start training. Explore more in our Business English blog and our marketing English vocabulary guide. Meet the teachers or see how lessons by Zoom work.