Often, we think of marketing job interviews as completely unstructured tests of creativity but in reality, marketing directors have their favourite questions just like all recruiters. Choose a famous company and one of their leading products and use these as a basis to answer the following questions.
- Why do you think you will do well in marketing?
- What does “marketing” mean to you?
- Other than marketing, what other jobs could you see yourself doing?
- What do you do when customers tell you “no”?
- What resources will you use in order to increase the sales of this company?
- What do you think of our current campaign? How would you improve upon this?
- What would you say were the most marketable points of our product?
- If you were to identify our top 5 “typical” consumers, what kind of people would they be?
- How would you identify with our target audience?
- How do you cope with pressure?
- What do you think is the best way to convince someone in that building over there to come to this building just to buy our product?
- What campaigns have you run in the past and what were their strengths and weaknesses?
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Buzzwords for marketing job interviews in English
And no marketing job interview would be complete without dropping the following buzzwords:
- Search Engine Optimization (SEO) – Putting your website #1 on Google search
- Lead generation – Getting the contact details of people who might buy
- Conversion rate optimization – Making sure that leads are good
- Mobile media – Getting your message on Blackberries, iPhones and other smart phones
- Social networking – Face book, Twitter etc
- Market segmentation – Knowing who your “typical” consumers are
