English is the most popular language in the world. Best known as the universal business language, it’s a major requirement in most (almost all of them) companies that have international relationships.
Therefore if you want to take advantage of all your potential in business, you have to be focused on learning Business English. Today we’re going to focus on Business English and Marketing.
Marketing uses very specific words that you need to know when you talk to your clients, audience, prospects, partners, etc. For any marketing discussion, you need to be familiar with the most common marketing concepts.
Top Business English Marketing Terms
Here are some of the most important and recurring vocabulary mentioned in the business marketing field.
- Advertisement: in the world of marketing, advertisement plays a leading part in the success of any product. Commonly shortened as ‘Ad’, an advertisement is a paid announcement via television, radio, social networks, newspapers, magazines, etc; looking forward to promoting a product or service. Verbs related: to advertise/to promote.
- Mass Media: you can define as mass media any means of communication which attracts the attention of a massive amount of people. For example: television channels with worldwide coverage, big newspapers such as The New York Times, etc.
- Return on Investment: if your field is investments and finances then you’ll see this term coming around a lot, so you better have a clear definition of what it means. Commonly abbreviated as ROI, the return on investment is the amount of profit made from an investment before taxes are subtracted. It’s usually expressed as a percentage.
- Motto/Slogan: Do you remember seeing a big “I’m lovin’ it” at McDonald’s? Well, that’s a slogan. It’s usually a word or a catchphrase that attracts customers’ attention and sticks with them. Something they can’t forget easily.
- Brand: a brand is a particular product or a characteristic that serves to identify a particular product. We’re surrounded by famous brands all day every day, here are some that you may recognize: Nike, Adidas, Pepsi, Converse, Lays, Pringles, Heinz, Hershey’s, etc.
- Logo: a short way to write ‘logotype’, and it’s a graphic representation of a company. It can be its name, an abbreviation, a drawing related to the brand (for example Lacoste or Pepsi). It’s a very important part of a company’s presentation and it should be designed in a way customers recognize it and remember it when they see it again.
- Wholesale Price: if you’re in the market as a distributor or a retailer, then this term is very important for you. The wholesale price is the price sellers give you when you buy many products to the same company/person. Of course, as you’re probably a recurring client and you’re buying more than 1 item, the price should be lowered a bit.
- Competitive Price: it’s a good price according to what competitors are asking for a product. Competitive prices put your products in the market and are more likely to look like great opportunities for customers.
- Appointment: if you’re planning to have a very busy business life, then you’ll be full of these. Appointments are fixed meetings, so you have to keep them in mind, probably write them down and try to be punctual!
These are only some of the Business English marketing terms you have to get used to if you’re going to be involved in business life you have to learn and practice way more terms and try to add them to your speech.
Why don’t you try an online business English course with one of our native tutors? This way you’ll be completely prepared for your day to day tasks in English.